No one hero is the same as the last. And that diversity in strength and grace is what makes our species so damn powerful.
At LEAD, we believe every person who walks through our doors has the capacity to lead. And while you may not be Oprah, and I may not be Malala, we are equally captivating in our own right, and as we are RIGHT NOW. Embracing your character and owning your impact, big or small, not only demands a deeply rooted sense of self – it requires an understanding of how the world sees you as your best…and that’s why you’re here.
Your personality has one Primary Advantage. It’s how you add value. It’s what makes you different and better. Think of it like a natural superpower: when you communicate using this Advantage, create stronger influence, build more authentic relationships, and lead from a source of strength. Yes friends, we’re talking about your personal brand.
The most important part of the process is the hard part: determining who you are, what makes you great, what separates you from your peers, and what’s valuable to others. With just 28 short questions, the LEAD Advantage will identify your primary Advantage, and reveal your personality Archetype.
But that’s only scratching the surface of what makes you truly fascinating. When you dig a little deeper, you uncover more insights and – most importantly – a game plan to turn those results into action.
Let’s get started!
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