Calling all LEADers:
strengthen your body to fortify your mind.

Your journey starts here.

We offer two Programs: LEAD Teens (13-18) and LEADw (18+), both which leverage strength and fitness as a catalyst for building your mental muscle. Through our carefully constructed LEADer Curriculum™, you will learn to view yourself through a more holistic lens. On your journey, the focus will revolve around progress in two equally vital and highly-connected areas: athletic development (physical capacity) and character building (mental competency). We provide you with a safe space where you can physically push yourself to new limits. We also provide you with a supportive peer forum where you can develop crucial leadership and communication skills. Your mission – should you choose to accept it – will be to help both yourself and others recognize the beautiful, reciprocating relationship between the mind and the body.

How does the magic happen?

There is a fundamental connection between the body and the mind. Developing your physical capacity requires intentionality, discipline, high standards, and the ability to overcome obstacles and distractions. The journey often produces inherent confidence and a new awareness of your limitless capacity. LEAD capitalizes on that process, and closes the gap between the skills and characteristics acquired through strength training with those needed to develop as a leader.

Ladies come in, strength train and hustle, then dive deep into our monthly topics – a universal curriculum (with language specifically tailored and customized to each demographic we serve) that has been constructed with the collective input of organizational psychologists, Fortune 500 female executives, collegiate and professional athletes, coaches, athletic trainers, sports psychologists, parents, and of course, the women themselves. Every LEAD participant walks away understanding exactly HOW she can build, nourish and maintain leadership muscles to last a lifetime, strength train and sustain a healthy lifestyle, and more importantly – how to tap into her authentic self.

The result?

Our LEADers shatter self-imposed barriers and hone leadership skills that will
enable them to be successful and positive influencers in virtually all of life’s sandboxes.

LEAD delivers rigorous strength training via HIIT methods (High Intensity Interval Training. We then incorporate mini workshops after each workout session to focus on character development. Each session includes 35 minutes of resistance / power training, followed by 25 minutes of self-reflection and goal setting activities as a group.


Ok ladies: raise your hand if…

1you’ve ever felt reluctant to strength train because you don’t know where to start? Or perhaps you don’t want to “ bulk up”?

2you would rather go an extra 30 minutes on the elliptical than look silly trying how the heck to use the leg press solo?

3your current gym’s vibe doesn’t necessarity scream “come hither to the free weights section!” because, well, it’s mostly dudes?

4there has been a time where you’ve wished there were lady trainers who are specifically certified and have insider knowledge on how to train strength for their fellow female clients?

BOOM. Here we are. We provide a super unique, ultra fun environment (picture awesome music blasting and lots of fist bumps and laughs between sets). Our gym’s ambiance make a whole lotta goodness happen – be it on the strenth floor, or in or group diussion room.

LEAD’s Teach to Train approach develops athletes of all levels with our focus on teaching proper movement mechanics, appropriate form and foundational strength. We not only educate our clients on strength training 101, but also motivate and support you to feel confident in programming your own resistance workouts when ready.

You will be introduced to the works: dumbbells, kettlebells, barbells (all sorts of bells!), TRX bands, resistance bands, BOSU balls, med balls, weighted bars, water bars, even our favorite: the SLED. You name it, we will learn how to use it safely and effectively to help you hit your personal goals.

This comprehensive approach goes back to basics to help each of our LEADers revisit the foundational pillars of strong athleticism: strength, power, endurance, speed, and mobility. OUr groups are small (capped at 8 ppl) in order to maximize individual attention to each athlete.



An athlete’s ability to lead, connect, and communicate effectively with others – parents, friends, coaches – ultimately determines success or failure, be it in the classroom, in the dance studio, or on the court. And yet those skills are not innate, they are acquired over time with hard work, commitment and practice. Leaders are not born, they are sculpted. That’s why every LEAD participant walks away understanding exactly HOW she can build, nourish and maintain those critical leadership muscles to last a lifetime.

LEAD’s character development program leans heavily on key themes and learnings of organizational psychology: the scientific study of the structure of an organization and of the ways in which the people in it interact (human behavior), undertaken in order to grow an organization’s success by improving the attitudes, performance, motivation, satisfaction and health of its people. In LEAD’s case, the organizations at hand are our middle schools and high schools; the subjects? Their vast communities of adolescent teen girls.

Our curriculum leverages partnerships with organization such as GirlUp, I Am That Girl, Seven Habits of Highly Effective Teens, Confidence Coalition, Girls Inc., Smart Girls, Girls Who Code, Girl Talk, and then some. Every LEAD athlete is given access to Success Signals, a highly-renowned personality assessment and communication toolkit.  Success Signals is a stellar resource for exercising these “soft skill” muscles that will serve athletes well throughout life. LEAD also features an all-star line-up of guest speakers on a monthly basis.


Not everybody can become a Mother Teresa, Martin Luther King, Jr., George Washington…all remarkable individuals who embody the word “leader” from a traditional sense. Despite this, there is power in redefining leadership and learning to positively influence others as best as we can. When each of us take ownership over leading in our own capacity – small or large – it can, and will make a difference in society.

Our curriculum is designed to offer you a new lens through which you see yourself as a leader, and offers you a platform to understand your strengths, explore your unique value, and embrace how the world see’s you at your best. We believe personal branding is a prerequisite to being a leader, it’s the essence of leadership. Each of our twelve curriculum themes approach various leadership topics through the lens of personal branding, and seek to tackle two goals: personal branding exploration and application.




To discover something hidden, lost, or kept secret.



To begin or set out, as on a journey or activity.



To strive or vie in contest or against difficulties.



To burn to produce heat or power.



To meet or face courageously; to defy, challenge, or dare.


/ inˈɡāj,enˈɡāj/

To establish a meaningful contact or connection.



To mark kind, grade, or make, as indicated by a stamp, trademark or the like.



To feel, perceive, think, will, and especially reason.



To put the interests of others above your own.

To persist in a state in spite of counter influences, opposition, or discouragement.


To come or bring together for a common purpose or action.



To have an effect on the character, development, or behavior of someone or something.