Calling all LEADers:
strengthen your body to fortify your mind.

Your journey starts here.

We offer two Programs: LEAD Teens (13-18) and LEADw (18+), both which leverage strength and fitness as a catalyst for building your mental muscle. Through our carefully constructed LEADer Curriculum™, you will learn to view yourself through a more holistic lens. On your journey, the focus will revolve around progress in two equally vital and highly-connected areas: athletic development (physical capacity) and character building (mental competency). We provide you with a safe space where you can physically push yourself to new limits. We also provide you with a supportive peer forum where you can develop crucial leadership and communication skills. Your mission – should you choose to accept it – will be to help both yourself and others recognize the beautiful, reciprocating relationship between the mind and the body.

How does the magic happen?

There is a fundamental connection between the body and the mind. Developing your physical capacity requires intentionality, discipline, high standards, and the ability to overcome obstacles and distractions. The journey often produces inherent confidence and a new awareness of your limitless capacity. LEAD capitalizes on that process, and closes the gap between the skills and characteristics acquired through strength training with those needed to develop as a leader.

Ladies come in, strength train and hustle, then dive deep into our monthly topics – a universal curriculum (with language specifically tailored and customized to each demographic we serve) that has been constructed with the collective input of organizational psychologists, Fortune 500 female executives, collegiate and professional athletes, coaches, athletic trainers, sports psychologists, parents, and of course, the women themselves. Every LEAD participant walks away understanding exactly HOW she can build, nourish and maintain leadership muscles to last a lifetime, strength train and sustain a healthy lifestyle, and more importantly – how to tap into her authentic self.

The result?

Our LEADers shatter self-imposed barriers and hone leadership skills that will
enable them to be successful and positive influencers in virtually all of life’s sandboxes.

LEAD delivers rigorous strength training via HIIT methods (High Intensity Interval Training. We then incorporate mini workshops after each workout session to focus on character development. Each session includes 35 minutes of resistance / power training, followed by 25 minutes of self-reflection and goal setting activities as a group.


Ok ladies: raise your hand if…

1you’ve ever felt reluctant to strength train because you don’t know where to start? Or perhaps you don’t want to “ bulk up”?

2you would rather go an extra 30 minutes on the elliptical than look silly trying how the heck to use the leg press solo?

3your current gym’s vibe doesn’t necessarity scream “come hither to the free weights section!” because, well, it’s mostly dudes?

4there has been a time where you’ve wished there were lady trainers who are specifically certified and have insider knowledge on how to train strength for their fellow female clients?

BOOM. Here we are. We provide a super unique, ultra fun environment (picture awesome music blasting and lots of fist bumps and laughs between sets). Our gym’s ambiance make a whole lotta goodness happen – be it on the strenth floor, or in or group diussion room.

LEAD’s Teach to Train approach develops athletes of all levels with our focus on teaching proper movement mechanics, appropriate form and foundational strength. We not only educate our clients on strength training 101, but also motivate and support you to feel confident in programming your own resistance workouts when ready.

You will be introduced to the works: dumbbells, kettlebells, barbells (all sorts of bells!), TRX bands, resistance bands, BOSU balls, med balls, weighted bars, water bars, even our favorite: the SLED. You name it, we will learn how to use it safely and effectively to help you hit your personal goals.

This comprehensive approach goes back to basics to help each of our LEADers revisit the foundational pillars of strong athleticism: strength, power, endurance, speed, and mobility. OUr groups are small (capped at 8 ppl) in order to maximize individual attention to each athlete.



An athlete’s ability to lead, connect, and communicate effectively with others – parents, friends, coaches – ultimately determines success or failure, be it in the classroom, in the dance studio, or on the court. And yet those skills are not innate, they are acquired over time with hard work, commitment and practice. Leaders are not born, they are sculpted. That’s why every LEAD participant walks away understanding exactly HOW she can build, nourish and maintain those critical leadership muscles to last a lifetime.

LEAD’s character development program leans heavily on key themes and learnings of organizational psychology: the scientific study of the structure of an organization and of the ways in which the people in it interact (human behavior), undertaken in order to grow an organization’s success by improving the attitudes, performance, motivation, satisfaction and health of its people. In LEAD’s case, the organizations at hand are our middle schools and high schools; the subjects? Their vast communities of adolescent teen girls.

Our curriculum leverages partnerships with organization such as GirlUp, I Am That Girl, Seven Habits of Highly Effective Teens, Confidence Coalition, Girls Inc., Smart Girls, Girls Who Code, Girl Talk, and then some. Every LEAD athlete is given access to Success Signals, a highly-renowned personality assessment and communication toolkit.  Success Signals is a stellar resource for exercising these “soft skill” muscles that will serve athletes well throughout life. LEAD also features an all-star line-up of guest speakers on a monthly basis.




Sample Reflection Topics:

  • Embrace the crazy, come as you are
  • Finding my passion and mastering my craft
  • “Being real” – what does that mean, exactly?
  • How to be YOU-nique: what’s my POW factor?
Sample Reflection Topics:
  • Undertanding a “brand mantra” – aka the heart and soul of who you are
  • Determining your emotional appeal – what are your best attributes?
  • Conjuction junction, what’s your function? Putting your mad skillz to use
  • Pitch Perfect: How to nail your elevator speech
  • Stand out for success: the secrets of self-promotion
Sample Reflection Topics:
  • Introvert, Extrovert or Ambivert – which am I?
  • Sustaining motivation: how to set implementation intentions to reach goals
  • What inspires / motivate me to be great?
  • Music – how it relates to me and my life
Sample Reflection Topics:
  • Perfect schmerfect: beauty standards and the media
  • My best traits: self-acceptance and celebration
  • Lessons from Olympic female athletes: appreciating all shapes and sizes in athletics
  • Performance Nutrition: my body is a tool, foods its fuel
  • “The Last Supper” carbo-loading before big game/competition
  • Protein Push – how much protein is enough for me?
Sample Reflection Topics
  • Courage and standing up for what’s right
  • Sticky sitches: how to shut down gossip
  • Help! When to ask for support
  • The buddy system: what is a natural helper?
Sample Reflection Topics
  • What color is my parachute?
  • Un-complicating career mapping
  • The art of networking and why it’s so dang important
Sample Reflection Topics
  • Benefits and pitfalls of generational differences
  • Blessings and curses of social media for GenZ
  • What is “modern feminism” and what does it look/feel like today?
  • Are all GenZ’s gender neutral?

Sample Reflection Topics

  • Prioritizing
  • “Eating the frog for breakfast”
  • Goal-setting (setting SMART Goals)
  • Understanding time management
Sample Reflection Topics
  • New Year New You: the power of vision-boarding
  • Journaling: the process of building mental muscle
  • Looking at the glass half full
  • Silence is golden: how to be alone with your thoughts
Sample Reflection Topics
  • Taking risks to find reward
  • The art of forgiveness
  • Grief – how to deal
  • Loneliness: it’s no joke
  • Stah-ressss! When poop hits the fan
Sample Reflection Topics
  • Hard conversations how to chat with coaches and parents
  • Get Involved! The importance of community service
  • Finding my crowd: T.H.I.N.K
  • Random acts of kindness and the after affect
  • Going back to my roots: staying grounded
Sample Reflection Topics:
  • What is my love language?
  • Success Signals
  • The Shades of Leadership
  • Boy chat: communicating needs and expectations